Goodmail Email Certification: Good or Bad?
Tweet The recent announcement of an email certification deal between AOL and email accreditation firm Goodmail has ignited an intense debate among email subscribers, Goodmail competitors and Email...
View ArticleEmail Marketing is Not Dead
Tweet After a recent presentation on Online Word of Mouth Marketing at PubCon in Las Vegas the editor of Graywolf’s SEO Blog commented on this blog that he disagreed with my view that Email Marketing...
View ArticleCommercial Email Marketing is Still a Powerful Online Marketing Channel
Tweet Despite the hype around social media marketing and new marketing studies that predict that email is loosing appeal among younger Internet users, commercial email marketing seems to have a bright...
View ArticleTimely Email Delivery After Sign-up to Meet Customer Expectations and Avoid Spam
Tweet Over at the MediaPost’s Email Insider blog blogger Chad White recently blogged about the time elapse that often occurs between the time an email subscriber signs-up and when they actually...
View ArticleEmail Marketing Campaigns Are Delivering Highest ROI
Tweet A flurry of email marketing statistics from various sources has been distributed via the Internet over the last couple of weeks indicating that email marketing remains one of the most effective...
View ArticleBizAction 2007: Email, Social Media and Search in the Overall Marketing Mix
Tweet Get the Flash Player to see this player. Download the MP3 This presentation, recorded at the BizAction Conference, deals with the many factors that come into play when creating an effective...
View ArticleOnline display advertising – The OpenX Display Ad Exchange
Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the...
View ArticleCross-Channel Email Marketing Campaigns for Higher ROI – Part I
Tweet Every few months, it seems, there is an industry analyst or research report proclaiming that email marketing is dead; the workhorse that has served retailers and online marketers for well over...
View ArticleCross-Channel Email Marketing Campaigns for Higher ROI – Part 2
Tweet In Part 1 of this article, we focused on the importance of developing a proper strategy before starting an email marketing campaign. In Part 2, we focus on tactics and explain the importance and...
View ArticleCross-Channel Email Marketing Campaigns for Higher ROI – Part 3
Tweet In Part 1 and Part 2 of this article, we covered email campaign strategies and tactics. In Part 3, we focus primarily on email/social media integration. As the use of social media marketing...
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